Eye tracking tools tested on 1, 2, 3 Ljubljana smartphone app

Eye tracking tool evaluation is based on the user experience study of the mobile application 1, 2, 3 Ljubljana. This article, published in Electrotechnical Bulletin (Elektrotehniški vestnik), present a design process and results of a user experience study of the Android mobile application named 1, 2, 3 Ljubljana. The application has been developed in the DriveGreen project.

The aim of the user study was to determine suitability of a low–price eye tracking device (Eye Tribe) for the user experience studies. The professional eye tracking equipment has a rich set of features for data acquisition and analysis, however, the low–price devices are limited by the software and hardware supported functionalities. The user study is divided into three parts. In the first part, the user gets familiar with the purpose of the user study and the mobile application. The second part is dedicated to completing the study scenarios, while the last part includes completing the standardized UEQ and SEQ questionnaires. We provide the aggregated user data for the first ten test users, their demographical data, eye sight data, UEQ and SEQ questionnaires results, and heat maps and gaze path graphs analysis. The results of the eye tracking analysis are found in line with the answers given by the users. The tested application has received highly positive results on the UEQ questionnaire. This indicates that the application is simple to use and learn. The users assess the selection of the font style and size to be appropriate, the design of the application very good and the used icons easy to understand.

Link to the article.




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