“Quanlitative” approach of the DriveGreen project presented in Zagreb
The R&D approach of the DriveGreen project was presented at the congress of the International Society for Ethnology and Folklore (SIEF), which was held in Zagreb, Croatia, from 21st to 25th June 2015. At the panel “Ethnographies of urban public spaces” (convenors: Valentina Gulin Zrnić and Tihana Rubić) it was explained how the approach supplements qualitative ethnographic findings, collected by observations of traffic, interviews, video-ethnography and “participant driving”, with quantitative approaches, e.g. the measurement of behaviour in traffic with the help of telematics solutions, which allow the researchers to analyse fuel consumption and CO2 emissions, and monitor the key elements of a driving style (acceleration, braking, idling, driving speed, etc.). It also explained how such interdisciplinary findings can be used and interpreted in the most productive way (including the development of a new eco-mobility mobile application) and how these approaches can be transferred to other similar projects in national and international contexts.
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